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How to improve sales conversion in the process of doing B2B sales

Most of the people who follow our company are business people, and some of them are even just starting their business, so we believe that there are many friends who will encounter some problems in conducting business. Today, let's talk briefly about the topic of B2B business:

How to improve sales conversion in the process of doing B2B sales?

To improve sales conversion in the process of doing B2B sales, you can try the following strategies:

B2B with techTongBo
B2B business usually has long cycle time and complex process

  1. Identify your target market and tailor your sales pitch to their specific needs and pain points. By understanding your target market's challenges and goals, you can tailor your sales pitch to provide solutions that are relevant and valuable to them.

  2. Build trust and credibility by providing evidence of your product or service's effectiveness, such as customer testimonials, case studies, and industry awards. This can help potential customers feel confident in your ability to deliver on your promises.

  3. Use effective communication techniques to clearly articulate the benefits of your product or service and how it can help potential customers achieve their goals. This can include using storytelling, visual aids, and other techniques to engage and persuade potential customers.

  4. Follow up with potential customers regularly to provide additional information, answer any questions they may have, and address any concerns. This can help build a relationship and keep your company top-of-mind when they are ready to make a purchasing decision.

  5. Offer incentives, such as discounts or free trials, to encourage potential customers to take the next step and make a purchase. This can help overcome any hesitation or uncertainty they may have.

By implementing these strategies, you can improve your sales conversion and increase the number of successful B2B sales.

techTongBo also has our own B2B business, we also encounter many doubts and challenges in the process of developing business, we uphold the principle of "helping customers succeed", and continue to provide cost-effective products and quality after-sales service.


techTongBo (also named: Nanjing TongBo / NJTB) is a Chinese company specializing in the manufacture and sales of vacuum cleaner accessories. We offer replacement accessories for the global market that are compatible with mainstream vacuum cleaner brands and have stronger price advantages.


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